I absolutely love the ‘roller babies’ advert for Evian spring water which features babies on roller skates dancing hip-hop grooves to the ‘Rapper’s Delight’. The advert first aired in the UK in July, but I’ve only managed to catch it now (January 2010). The advert was created by BETC Euro RSCG who played upon the earlier water babies campaign and used a shed-load of animation trickery to bring us these break-dancing, roller blading bundles of fun.
Evian also created a special website where you can catch backstage interviews with the cast (i.e. the babies!) and grainy, home-cam casting videos. Brilliant!
Evian Roller Babies Backstage Interview:
Visit www.evianliveyoung.com for further details of this campaign.