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The National Science and Media Museum (NSMM)  in Bradford has worked in collaboration with Google Arts & Culture to digitise nearly 50,000 never before seen photographs, front and back, to bring the vast Daily Herald Archive to life through new online stories and a visual experiment on the platform.

The collaborative project adds 100,000 new images and 35,000 new records to the Science Museum Group’s online collection and increases access to this vast collection of historic images. The newly digitised images will also be showcased in 25 online stories on the Google Arts & Culture platform alongside a visual interactive experiment as well as 15 new stories on the National Science and Media Museum’s website.

The new online stories bring the archival photos in the Daily Herald Archive to life by providing a unique look into British society and industry during the mid-20th century. Some of the stories shed light on historic periods like the campaign for a universal pension, or the rent strikes in the 1930s, while others share quirkier moments like a prize-winning giant cabbage, the world’s largest tyre (in 1931) or a 16ft beanstalk. The stories also uncover ones that have often been left untold like the long history of the Romani community in southeast England.

Commenting on the collaboration, Jo Quinton-Tulloch, Director of the National Science and Media Museum said:The Daily Herald Archive is one of the gems of our collection with over 3 million items from the newspaper that provide an incredible visual history of the first half of the 20th century. The digitisation project marks a major milestone for our museum by adding 100,000 new images to our collection and 35,000 new online records, providing wider access to the Science Museum Group’s largest public collection.

Thanks to our collaboration with Google Arts & Culture, we can share this remarkable archive more widely and truly bring the collection to life through fascinating stories and the interactive visualisation.

Amit Sood, Director of Google Arts & Culture added: “Our collaboration with the National Science and Media Museum is a fantastic opportunity to explore one of their core collections in new, creative ways. The advancements in digitisation, coupled with algorithmic extraction and cutting edge AI allows users to explore a vast photo archive that captures a unique and captivating snapshot of British life.”

About The Daily Herald

The Daily Herald was once the world’s top selling newspaper, and today its photographic archive is held by the Science Museum Group at the National Science and Media Museum in Bradford. The archive provides a rich visual history comprising of over 3 million items with prints from press agencies and freelance photographers alongside work created by Daily Herald staff photographers. The collection also includes 100,000 glass plate negatives and Day Books detailing the assignments allocated to the staff photographers.

The digitisation of the photo archive comes at a time when the Science Museum Group, which includes the National Science and Media Museum, continues to improve online access to its collections. Online audiences can explore more than 300,000 objects and archives through the Group’s popular online collection, which receives more than 110,000 visits each month and more than five million visits since its launch in December 2016.

About the National Science & Media Museum (NSMM)

The National Science and Media Museum in Bradford, West Yorkshire, opened in 1983, and has since become one of the most visited UK museums outside London. It draws on more than three million objects from its national collection to explore the science and culture of image and sound technologies, and their impact on our lives.

The Museum creates special exhibitions, interactive galleries and activities for families and adults, and is home to three cinemas, including Europe’s first IMAX cinema screen and the world’s only remaining public Cinerama screen. Entry to the Museum is free. www.scienceandmediamuseum.org.uk

About the Science Museum Group

The Science Museum Group is the world’s leading group of science museums, welcoming over five million visitors each year to five sites: the Science Museum in London; the National Railway Museum in York; the Museum of Science and Industry in Manchester; the National Science and Media Museum in Bradford; and Locomotion in Shildon.

We share the stories of innovations and people that shaped our world and are transforming the future, constantly reinterpreting our astonishingly diverse collection of 7.3 million items spanning science, technology, engineering, mathematics and medicine. Standout objects include the record-breaking locomotive Flying Scotsman, Richard Arkwright’s textile machinery, Alan Turing’s Pilot ACE computer and the earliest surviving recording of British television. Our mission is to inspire futures – igniting curiosity among people of all ages and backgrounds. Each year, our museums attract more than 600,000 visits by education groups, while our touring exhibition programme brings our creativity and scholarship to audiences across the globe. More information can be found at www.sciencemuseumgroup.org.uk.

About Google Arts & Culture

Google Arts & Culture puts the collections of more than 2,500 museums at your fingertips. It’s an immersive way to explore art, history and the wonders of the world, from Van Gogh’s bedroom paintings to the women’s rights movement and the Taj Mahal. The Google Arts & Culture app is free and available online for iOS and Android. Our team has been an innovation partner for cultural institutions since 2011. We develop technologies that help preserve and share culture and allow curators to create engaging exhibitions online and offline, inside museums.

The digitisation and public enjoyment of the Daily Herald Archive has been made possible in collaboration with Google Arts & Culture. The Daily Herald Archive project can be visited here.