The Future Frontiers Conference (FFC) held on 6th & 7th February 2021 is the largest and most prestigious student run entrepreneurship conference in the UK. In 2021, FFC was interested in exploring speakers’ subjective experience of confronting the uncertain idea of the future consumer. The panel comprised; digital entrepreneur, Lopa Patel MBE; Anushka Sharma, Founder of NAAUT and Ryan Conlan, Associate Account Strategist at Google with Atrina Oraee, Co-President of FFC as the moderator.
In 2021, the Future Frontiers Conference “The Next Normal: Consumer Trends for the Future” panel was interested in exploring speakers’ subjective experience of confronting the uncertain idea of the future consumer. Without having a proper understanding and perception of the future consumer, his/her concerns and more generally, his/her psychology, it is increasingly difficult to align current entrepreneurial activities and ideas with future needs and wants.
About the Future Frontiers Conference
The Future Frontiers Conference is the largest and most prestigious student run entrepreneurship conference in the UK. It is a full-day event led by students of LSE and Imperial College London and was originally initiated in 2012 under the name of ‘Sparks’. From then, it has grown from a small-scale event of 100 attendees to a highly renowned annual event with over 500 enthusiastic entrepreneurs roaming the halls of Imperial. The goal is to bring together bright minds to give talks that are idea-focused, diverse and foster learning and inspiration – ultimately providing insights and motivation to entrepreneurs and innovators.